These days, if you really want to get word out about anything, you are likely doing it digitally. People all over the world are sharing their voices and promoting their businesses and causes by creating their own websites, and WordPress is the tool most rely upon to do this. WordPress has all the features you need to create a beautiful and effective website or blog, but getting started may be daunting. Here are some handy tips and tricks to keep in mind while designing a WordPress website. With a little creativity and these tips, you’ll be blogging with the best of them in no time.
Pay Attention to Permalinks
A permalink is the URL that leads to your WordPress post. Since this is the way your posts will appear in search engine results pages, it’s important that you create a link that is legible and gives potential readers a reason to click on it. When creating a new URL, use only necessary words to keep it short and as legible as possible. Be sure to make use of the Custom URL Structure option in your WordPress settings so that you can direct the text in your URL.
Pick a Great Theme
The theme of your blog is its visual design, and it sets the tone for your blog. WordPress offers a number of default themes for bloggers to choose from, but the truth is that if you select a WordPress default theme, odds are that many other bloggers will have made the same brilliant selection. Instead, browse the web and find a unique theme that really speaks to you. Take some time to find the right theme: you can always change your theme in the future, it’s best to pick the right one from the start to set a consistent brand.
With so many people using smartphones and tablets such as those offered by Lenovo to do their browsing now, it’s vitally important that you take the time to ensure your new website is mobile-friendly. In fact, according to a recent MediaWhiz article, “one out of every three minutes spent online is spent on a mobile device” and this is only expected to increase, so if your website is not compatible with mobile devices you are essentially thumbing your nose at up to one-third of your potential viewers.
Designing your new site to be mobile-friendly may take a bit more time, but is well worth the investment. WordPress understands the increasing trend towards mobile browsing, so they have created multiple mobile apps to make creating and viewing websites on tablets and smartphones much easier.
Titles and Descriptions
If you plan to share your blog or website on social networking sites like Facebook and LinkedIn, you will need to furnish a title and description to appear with your link. A site’s title and description are often what engages users to click on the link and view the site, so it’s important for humans and robots alike that you take the time to create text that is enticing and descriptive.
Make it Sticky
In most cases, the order in which blog articles appear is dictated by the date upon which they are posted. By making a favorite post sticky, though, you can ensure that it appears at the top of your other posts. To do this, go to the “Visibility” section on your “Edit Posts” page, click “Edit”, then opt to “Stick this post to the front page”.
Pay Attention to your Footer
The footer is the area that appears at the bottom of your WordPress site, and though it often goes unnoticed, it’s very noticeable when a site has no footer at all. You can use this information to share biographical information, a copyright message, or even a link to opt-in to your email. Even if most users don’t actually use your footer, it’s important to use this area to make a more complete look for your website.
If you follow these tips, you will be on your way to being a successful blogger.
Jennifer Thayer is a freelance technology writer who enjoys writing about apps, gadgets and the latest technology news. She loves discovering new tricks and sharing her tips with readers.