Businesses today have taken a step back from traditional marketing styles and switched to the internet. With the increasing popularity of the internet and the dependence of growth up on it, it has become important to make sure that any company has a prominent online reputation. Before the social media sites and other mediums rose to success, blogging was one of the most prominent ways to build the reputation that they wanted – and it still is.
Many companies tend to ignore this aspect of marketing altogether. But it is necessary that they continue to blog while they are using all the other mediums to attract consumers to their product or service. There are many purposes that a blog serves, the first one being that it is the foundation to all the social media activities. Social media no doubt is a faster medium of getting to the larger crowds, but it is not possible to convey the entire message through a Facebook or Twitter post. Businesses and individuals who look to build a brand have to use a blog to do so, because they need to communicate with people in detail; not with just a few lines of text. Organisations have to understand that the people might spend time on something that they do not know about, but no one will spend money on anything that they are skeptical about.
Secondly, blogs give organisations a chance to focus on different issues. There has to be some strategizing and planning, but when a blog is in place it can easily become the main source of traffic to any company website. You can also have multiple blogs/categories; one can talk about the product, while another can talk about the services that are offered along with it. There is absolutely no restriction as to how much detail one can put into a blog to attract customers.
Thirdly, a blog is solid content. Pictures and videos are very effective mediums of promotion and marketing (these can be included into blog posts). But, a blog has the most impact on people’s mind as they read it, and re-read if they do not comprehend any part of it. Considering that it is text, there is no room for misinterpretation by the reader. They can exactly know what the company is trying to communicate to them and make their choices accordingly rather than meeting with unpleasant surprises later.
Fourthly, a clean blog can gain the trust of potential customers, as well as potential employees. It has to be well written with the correct spellings and grammar with links to related searches. Just three elements can make a person come back to the blog site repeatedly for information and other commercial purposes.
Fifthly, a blog can also be a forum for conversation through comments. This purpose is also solved by the different social media sites on the internet. Most of the comments made on social media accounts are doubts about the subject rather than discussions and arguments on it. On the other hand, a blog gives a descriptive view of the topic and also a better understanding of the same so that relevant discussions can take place.
Sixthly, a blog is also a way to showcase creativity. It can be highly impactful and also a conversation starter in forums of people who have thought and views about the topic. For a writer too, it is one of the best avenues to flaunt their skills and in turn show the level of staff a company has on its team. It is also a way of unlocking new ideas and concepts that were present in the mind of the writer but were not converted to words.
Lastly, a blog is a very instrumental tool when it comes to search engine optimisation. Smart usage of the keyword and other factors in the blog can gain first page rankings on popular search engines. It also comes with the provision of having hashtags and other tags that can be used by search engines as sings to direct people to the blog. It is a common phenomenon where the search engines direct and control the most navigation from one page to another, then why not be friendly with them?
It is due to all the above reasons that a blog is an important part of any business organisation. A business organisation can succeed without it, but can do much better with its assistance. It acts as a foundation pillar for all kinds of online marketing strategies. Every other strategy can be made to touch base with the blog for better comprehension.
Three Key Points to Take Away
- Blogs bring you more customers
- Blogs bring your website more traffic
- Blogs give you more search rankings
- Blogs improved the communication between a business and its customers
Author Bio: Ricky Dawn believes the internet is the future and content is king; he also thinks spammers should be banned from the internet – he runs his own SEO and web development blog, with his latest guide being How to rank a video on YouTube.