SEO

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Wether link building is the most important factor for SEO or not remains highly debated, but most digital marketing experts agree that it’s important either way. There are a ton of great ways to build natural links that improve your SEO and help your business find more customers, but we aren’t going to talk about those today.

In this article we are going to look at five of the worst, and most common, ways that you should NOT build links as a small business. You might have seen a few of the tactics recommended elsewhere, but we are here to set the record straight!

1 — Buying Backlinks on Fiverr (or anywhere else)

One of the first things that many business owners think to do is actually one of the worst things you can do — buying cheap links off of Fiverr. In case you’re not familiar with Fiverr, it’s a website where freelancers offer services (gigs) that start at five dollars. Hence the name.

For the most part, the gigs on Fiverr are actually pretty good for the little amount of money that you are paying. However, many of the service providers on Fiverr are very deceptive with their gigs and take advantage of people who are new to internet marketing. A perfect example of this is a gig that promises to send hundreds (even thousands) of high-PR backlinks to your page for only five dollars.

The first problem with this is that the links are rarely the quality that their gig describes. Meaning you won’t get what you paid for anyway. The second (and more serious) problem is that these links will get you punished by Google.

The last thing your business needs is to be on the bad side of Google. In terms of web traffic, Google is the gatekeeper and they’ve been known to send website into a never-ending SEO purgatory for getting caught trying to cheat their system.

2 — Posting Worthless Comments

Many blogs will allow you to add a link to your name in their comments section and even allow you to post a link in the comment itself. Doing so results in a nofollow backlink to your website, which isn’t as valuable as a dofollow link in the eyes of Google. However, these nofollow links from blog comments do help slightly.

If bloggers allow you to put a link in their comment section and they help your SEO a little bit — what’s the problem? The problem is that people learn about this strategy and start blasting useless comments in every direction.

They’ll copy and paste the same generic comment that they think works with any blog post:

Great article, this was very interesting to read. Check out this site: URL

This defeats the entire purpose of commenting in the first place. It doesn’t add to the conversation and it doesn’t help build a relationship with the author of the blog. Instead, take the time to read the article and add something valuable to the conversation. And never post a link in the actual comment unless it’s relevant and useful.

3 — Spinning Articles and Publishing Them Elsewhere

A popular link building strategy for many years was to use article-spinning software to re-word your articles and then you would submit that article to directories or publish it on spam blogs. It was very effective for increasing SEO and building a ton of links. But those days are long gone. However, there are still people trying to find ways to manipulate the strategy to sneak around Google’s spam filters.

Article spinning results in an enormous amount of repeat content online, which is considered spam by Google. In addition, most of the article spinning software makes the new content near impossible to read. The result is wasted time, money, and the potential for serious punishment from Google.

4 — Automatic Directory Submissions

Google frowns upon anything that’s automated when it comes to link building, because it is counterintuitive to how links are naturally built. Another trend that is finally starting to die off is the use of software to automatically submit your content to thousands of article directory websites.

This is another tactic that falls under the categories of ineffective and against Google’s policies. Google might not ever punish you for it, but the links from those directories have very little value today.

5 — Paying, Bribing, or Bartering For Links

Google’s policy is very explicit that you cannot offer an incentive in exchange for links. In June of 2015, Google hit the company Thumbtack with a manual action for unnatural links. When that happened Thumbtack didn’t even rank for their own name. What Thumbtack was doing was adding points to the profiles of businesses who added a Thumbtack link from their website back to them.

The interesting thing to note here is that Thumbtack is backed by Google Ventures. If Google is willing to punish a company that they’ve invested in, what do you think they’ll do to your business? Offering any kind of incentive for links is never a good idea. You might not get caught doing it, but if you do it could cost you all of your organic search traffic.

About the author

Kyle Stout is a freelance writer based out of Orange County, California. This article was written on behalf of Nett Solutions.

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Does posting copy-pasted articles and deindexing or Noindex rule to them,to prevent google from indexing them can save from the google penalties for copy-pasted content ? Are Noindex articles cached by the search bots ? Posting copied articles and noindexing them would you recommend doing it or not?

These are the doubts raised by my readers and here is the discussion between us:

Reader: Actually I am posting some articles no-indexed as their content is almost present everywhere like installation steps, was thinking of noindexing partially so as it should not affect other indexed articles of the same site

Answer:  “No Index” does not mean Google will always exclude it from its database. Google will still access the page, analyze the content and decide to use it or not use it. If you say “no index”, then 99% of the time, Google will not include it in the index. Now, if you have a lot of copied content, Google will conclude your blog is a useless blog. Using a “no index” tag may reduce the chances of being penalized but having too many of them will trigger red flag to Google. Google will have some buffer zone which will ignore some copied content but when it goes beyond the limit set by Google, your site will be penalized. In reality, Google will be looking for several signals before it penalize a site. Having a lot of copied content will be a strong signal to Google. “No indexing” a lot of pages will raise some other doubts to Google, unless it is a specific directory or section within your site. If lot of your articles link to articles which are “no index” that will create doubts to Google.

Reader: Why not use rel=canonical tag in such case and give the credit to the original creator?

Answer: rel=canonical tag also will work, but again, that also will give a hint to Google that “The other site is better than mine”. Nothing may happen by doing it just for a few articles but if there are many, Google could interpret your site as a copy cat site or content syndication site. Google recommends rel=canonical on cross-domain duplication only in 2 cases:

1. Content is reproduced for syndication purpose
2. Same content is published by same site owner in multiple sites for the purpose of providing localized content or as part of moving from one domain to other.

But if you reproduce content just to get more content in your site, providing any sort of credit and hiding it will not help you. Eventually, your site will be penalized. Google has no reason to waste their resources to process duplicate content all over the web.

Reader: I have to agree with your statement, but if it a necessity, then one should use rel=canonical tag to avoid penalty. 

I’m no way advocating to do this on entire website. I’m not sure why he has asked this question or what is the purpose behind it.

Actually i had linked to a tutorial through my article but the linked site keeps going down frequently 
hence, i thought i should copy the linked content and post it with a noindex tag so as my article readers would get the content irrespective of the other blog being up/down

locking using robots.txt doesn’t mean noindexing. Basically, you are restricting Google from looking at the content but Google can still index the page. (Usually you see following message “A description for this result is not available because of this site’s robots.txt “)

I always prefer rel=canonical tag in case of cross posting. We had a client who has multinational store and he was publishing important news about company on all portals.

Need one clarification .. Having too many noindexes then definitely NOT get google suspicious. I mean why would it be ? I can have only 100 links for user from outside world while 1000 links are only for internal use( not only intranet but also suppliers who are on the web)

Answer:  That’s a grey area.. no one knows anything for sure, just guesses based on experience.. believe the one you think knows the best or do your own test.

By Grey area I mean when we don’t know something for sure and have not done sufficient tests to prove it. In this case the discussion is based on what we think we know about google not what we got from them as official information.

I have 1100 links for example . 100 are for everyone ( common use) 1000 are for internal use( for example use by suppliers/customers ). 1000 links are no indexed because other than suppliers /customers I would not want general public to access it just by searching. However if one is a supplier they have full url with them. In that case why would no index of 1000 links arouse Google suspicion. I have deliberately take high number of no index links because the person who asked the question asked if he can keep the copied content make it no indexed and still be safe. I would feel yes he would.

Reader: Rel=canonical is extremely useful in pagination and cross posting. Unfortunately, many people put noinex, nofollow tag on it which restricts Google from seeing rel=canonical tag on the page.

Answer:  In case you want to separate content onto Private and public content, then the best approach is to separate them into different folders and block the entire folder from search engines. That is a common and allowed practice. The problem arises when you mix index and no index content within same folder that too the noindex content is scrapped content.

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There are rules in every aspect of website design. A lot of it has to do with the user experience and another portion is how it interacts between different devices. But many companies have overlook an important feature of how easily the website is read and reviewed.

Creating a clear message for your visitors is important. We all benefit from clearly read fonts on websites. In the early days when there wasn’t so much design as there was use of colors, people would put red text on a blue background. There is so much to learn about how we now use all types of design when it comes to fonts.

Here are some basic guides on how to avoid impairing your visitors with your message:

  • Do not use too many fonts.
  • Do not use too many different font sizes.
  • Do not use a san-serif font for the body copy; this is too busy.
  • Do not change typeface during body paragraphs.
  • Use proper alignment for the text area that you are working in.
  • Use proper spacing in the text block that you are creating to make it easy to read.
  • Use proper grammar and punctuation through out the whole body of text.

There are a lot of reasons to follow the guides; one of the biggest is that it just makes sense. Take for example the example of too many font sizes. Generally we make things bigger to help them stand out; but now we use them as headings on different paragraphs. So you are creating so many different calls from the text by changing font size every time you want their attention. The general guide is to provide the information clearly, with well organized paragraphs and headings and the reader will find the information on their own.

Lastly, we would like to suggest staying away from bolding, underlining, or italics around words inside the copy. More than anything, calling emphasis now days just creates contrast and causes extra noise. People like to be able to discover the information on their own. If they aren’t going to be able to figure out what is important; that means you have too much text on your website.

Simplify your messages! Make sure that the text doesn’t ramble on. You don’t have to fill pages and pages of text. Try to simplify the message as much as you can, it has little to do with the readability, but it has everything to do with your visitor’s experience.

4 Rules for Readability

Use these following readability tests to make sure that your website is following the key principals. Your web design should be able to work with your users and bring you more business. Here are the tips we suggest as you work to make your website a more readable item:

  1. Use Headers: Headers will be important for breaking apart the text hierarchy. This also helps visitors scan the text for the section that they want to review and read more of.
  2. Scan-able Copy: Do not overwhelm your visitors with too much text. Make it simple, use a hierarchy with your information, and use bullet points to get the reader through the content.
  3. Use White Space: Do not shy away from white space. This actually makes it easier to read through the body of text, white space will relax the eyes. Use this in your information hierarchy as well.
  4. Link Styles Together: If you are providing links on the website, you may want to link styles together; through color or text. People can catalog on their own, provided that you organize your information and link styles together.

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As more and more consumers migrate to the virtual marketplace, companies are looking for any way they can separate themselves from their competitors in that crowded space. The need to optimize Internet advertising has given rise to an entirely new marketing discipline: online marketing. Today, marketing firms offer their clients all new tips and tricks aimed at helping to conquer the digital business world.

 

The Benefits of PPC

One of those tips includes “pay-per-click” (PPC) marketing, or the buying of banner ad or link clicks through the use of keywords or phrases purchased from a PPC network. With PPC, one’s site or ad is guaranteed to be listed at or near the top of the network’s organic web searches. PPC offers a number of benefits over other online marketing methods, including:

  • Instantaneous increases in web traffic

  • Optimization of online marketing funds

  • Targeted customer selection

What Not to Look for in a Provider

Yes, PPC has proven to be quite an effective marketing tool. Yet choosing a PPC provider is definitely a scenario where the buyer needs to be aware of what sort of ROI he or she can expect. Be sure to check the BBB for companies that have a good reputation. This is was just one of the many reviews for Wpromote that finally made us decide this was the company we wanted to work with.

There are a great number of PPC providers out there for one to choose from, each promising to land a company’s site within that coveted “Top 3” of Internet search results. Perhaps a better way to determine which of these providers can deliver on that promise is to focus on those business aspects which potential clients should be leery of:

  • Technical jargon: While the concept of PPC is not overly complex, the actual technical processes behind it will go over the head of those without extensive knowledge of online marketing techniques. PPC firms looking to divert attention away from providing less-than-promising results may try to overwhelm clients with technical jargon. The hope is that by appearing knowledgeable on the subject, they’ll earn a client’s trust without that client researching their performance history. 

  • Unsolicited e-mails: Everyone gets those general e-mails from firms that start off with trying to identify them as someone who the firms have noticed has as struggling with their online marketing efforts and offering promises to help them improve. When contemplating the legitimacy of these promises, one should consider this: would a reputable provider only look to approach clients from the angle that only its services can help improve their poor results? On the contrary, a confident PPC provider goes to those companies already engaged in successful online marketing and promises to help make their results even better.

  • Restrictive contracts: The fact a PPC provider’s contract includes early termination fees should immediately raise a red flag with potential clients. A good provider doesn’t require such tactics in order to retain a client’s services. Instead, the results that it produces for that client should be all that’s needed to keep the client motivated to continue their contractual relationship.

The rise of online marketing has produced a number of firms that claim to hold the keys to reaching today’s virtual customer. The tactics used to deliver on such promises, however, are hardly proprietary. That’s why it’s so important for a company to choose a professional PPC provider that has the experience necessary to help use those tactics to its advantage. Finding such a provider may be difficult, but the increased traffic that one will see on his or her site make going through the selection process worth it in the end.

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It is not a top secret that using a wrong or suspicious software for building up your backlink fortress can easily end with the banning from the Google and exiling your website from the search engine results. And we do not want to experience the faith of the doomed, don’t we?

On the other hand, using a right backlink software can bring you a high ranking and a stormy traffic with a right sort of the visitors.

We all know the backlinking champagne can be conducted in several ways, using the different kind of the techniques.

And this is the right time saying goodbye to all those dodgy types who expects revealing and promoting dark secrets of the forbidden black hat SEO methods. This is just not a place for that. The point of this article is to encourage people to build the powerful backlink strategy without breaking a single paragraph from the Google’s creepy policy.

There is two main ways to reach that goal- manual and automated link building strategy. The choice depends on several factors such as your knowledge about the SEO, time, money… In the end, it is depending from your character- do you prefer job to be done by a drone or with your hands on the airplane’s stick controls.

While the manual backlink strategy involves all that old-fashioned things like blogging, commenting, link submitting, the other method means that someone else would do all that for you. The manual approach needs knowledge and time; the automated money and faith in your chosen backlink software.

The biggest drawback of the most backlink software is that you do not have full control of the process. Yes, they all guarantee you tons of links and visitors in a short time, but this is just not the safest way of doing it. These powerful and great links are quickly converted into a toxic and unnatural behavior- the favorite themes of the Google’s spam team.

In the most cases, the majority of self-styled backlink software products are fraud that you should avoid like a holiday with your mother in law.

However, not all of them suck. Some are really helpful and they are run by the experienced SEO experts who truly know what they are doing.

  • The first tip for the choosing the right backlink software is to check does it involve expert support and does it operate by people or machines.

  • The second thing is the nature of the links. If they offer just generic, automating driven backlinks from the suspicious sites, you should forget about them. You need the team of the professionals who manually build links from the authority sites that is naturally connected with your niche.

  • Finally, you want the links from the sites that have high page rank in its root, not the links from some secluded page that nobody knows to exist.

We already hear a question from the sharp reader: “Is not a paying someone for the building backlinks a violation of the mentioned Google’s quality guidelines.”? Well, hell no! There is a huge difference from the paying for the links and paying someone to build it in the right way. That’s obvious for anyone who has some experience with backlinking. No one can ban you because someone works instead of you. Even not Google. At least for now.

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Marketing has a whole new face it is SEO. Small companies and large firms are starting to offer you online marketing services. Part of this suite is the SEO aspect of the campaign. SEO usually comes with a promise that you will start to rank on the first page of the Search Engines. How is this accomplished and what goes into it will be something that you need to know.

Research is Required

Perusing a first page ranking on Google or even Bing first requires some research. One of the first things that an SEO firm will do is an analysis on your keywords. That is why you get so many telemarketing calls about this; a quick study shows them which terms to look at and which you aren’t ranking for. You will often get calls telling you that you aren’t ranking on the first page but that only means for terms that they are specifically putting in.

seo

You should know that it is true, you won’t rank in the top spots for every search term related to your business, unless you are Google. But chances are there are search terms out there that are bringing your business. There are also terms out there being searched that are not benefiting your business. These are the ones that you can narrow down, capture, and start working towards.

SEO works in a simple way, the higher you are ranked on the first page, the most traffic your website receives. But remember it is 100% about the search traffic behind that term. A good example of this, is a cosmetic dentist. In your area, you might not be ranking for “Mini dental implants” but the truth is that might not matter. If that term is only being searched 5 times per month, it might not be worth spending $2000 on improving that keyword’s rankings.

The Google Dance

Many marketing firms will tell you that they cannot promise rankings. These are the firms to trust. Google and Bing are constantly updating the way their search engines work and pull results. Being able to wisely see how the changes effect you will require some help. Google goes through regular updates to help their consumers find what they are looking for; and unfortunately, that might mean your website isn’t shown.

From time to time and hour to hour, you will see your rankings change. Your website will be ranking on the top of the page, then suddenly a few weeks later at the bottom. Google is responsible for this and it is normal. Expect to see your rankings move and dance around the first page. The real trick is getting your site to the first page; once you are there mastering the top spots requires a lot of work.

SEO Building

The final question that many wonder is what goes into an SEO campaign. That is another tricky answer that many firms avoid answering. First, a lot of link building. This means that blogs and articles are written about your business or industry and posted throughout different forums. A lot of SEO firms now use a proprietary network of blogs and writers to ensure quality writing.

However, with the many changes that are made on the Search Engines, it is difficult to say month to month and year to year what will prove successful. For instance, it used to be directory listings were a staple for SEO building, now not as much. Now companies rarely use directories other than to post their information. Focus changes, and an SEO firm will help you stay on top of that change. Be cautious when using a different types of business for handling your SEO; Some printing companies in Tucson offer SEO services but not all of them will produce the same results. You get what you pay for and the experts who do it all day will be the ones you should trust.

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The engaging nature of social media inspires exploration. You don’t need to learn how to use Facebook, Twitter, Google Plus or LinkedIn – you simply fool around with your account and absorb the lessons. For year, HRs in most companies have been using LinkedIn for recruitment purposes. Professionals have been using LinkedIn to approach companies and get jobs.

But, when it comes to selling stuff, LinkedIn, at the first glance, doesn’t look like an ideal choice. After all, people don’t use LinkedIn as frequently as they use Facebook or Twitter, and they are looking for jobs or people related to their business, not for products or services.

Can LinkedIn be used for B2B Lead Generation?

In spite of its apparent incompatibility with sales, LinkedIn can help generate more B2B leads than any other social media platform. For this purpose, you cannot simply follow your instincts. Over the years, digital marketers have found ways of leveraging the power of LinkedIn for generating lead. And, it work. We’ll talk about that, but first things first.

Prerequisite: a Strong LinkedIn Profile

If you do not have a good number of relevant contacts on LinkedIn, your chances of success are curtailed. Here are some quick tips for building a strong LinkedIn network:

  • After call or meeting with clients, follow up with a LinkedIn request
  • Add relevant contacts (potential customers or decision influencers) from other social media to LinkedIn
  • Import Email contacts and add relevant ones on LinkedIn
  • LinkedIn suggests “People You May Know” – add relevant
  • Connect company / business account with that of all employees
  • After a good discussion on LinkedIn groups, add the participants
  • Share relevant information, comment on other’s status and be ready to answer questions the help solve problems – this will inspire people to add your to their network

What can I do to generate leads from LinkedIn?

In a nutshell: create a good impression with a complete and detailed copy in your “Company Profile” section, join and stay active in relevant groups, and share informative & entertaining content on LinkedIn. Now, let’s jump into the details.

# Building a Strong Company Profile

If you have ever tried to hire or screen candidates by simply looking at their LinkedIn profiles, you know how much weightage recommendations and endorsements carry. Just like you have a prominent Testimonials section on your website, you need to make sure that all your services or products are listed on LinkedIn. Next, you need to ask your previous and existing clients to give you recommendations and ask them to endorse your services by clicking the ‘plus’ button.

# Sharing in LinkedIn Groups

Reaching out to relevant people is essential for the success of any social media marketing project. The biggest advantage offered by LinkedIn is the ease with which you can find and join groups. A bit about the groups:

  • By joining a group, you can start discussion as well as contribute to ongoing discussion.
  • Some groups are open to all, while other require the permission of the person who has set up the group.
  • You cannot contact unknown people directly on LinkedIn, but groups enable you to communicate with anyone.
  • You can also start your own group.

How does joining groups further your lead generation efforts? Let’s try to answer the question using an example. Say you are an IT company offering Sitecore CMS development services. It is a niche category, and there aren’t many developers, nor is the demand that high. The only way customers can know about you is when they search Google and your company pops up.

But, you can search LinkedIn for Sitecore groups. While most of the groups will be run by Sitecore developers, they will also attract people that are facing some problems with Sitecore. These people (or even the developers – who are key influencers in decisions related to IT) may be facing some problem with Sitecore, and they may ask a question.

If you can answer the question to their satisfaction, they may choose you for their existing or future development project. Mostly, answering questions will not land a lead, but it will surely help you position yourself or your business as a great resource for the specific technology, service or product. And when they need Sitecore developers in future, they will think of you.

# LinkedIn Email Marketing through Groups

For this approach to work, you need a strong and relevant LinkedIn profile. If you have a large number of relevant connections, and if you have succeeded in positioning yourself as a good resource for useful information, you can start a group. First, you will need to work hard for building a successful LinkedIn group.

The best part of building a group of your own is that you have a lot of control over it. The most important feature is “Send Announcement” – using this feature, you can send an email to all the members of your group!

As the group is created for a niche topic that is most relevant to your potential clients, you know that most of the members of the group will be interested in your services. Once you are at this stage, just craft a powerful email and send it! As the audience is severely segmented and is formed of professionals, there is a good chance that you will get a number of leads.

Bottom Line

While Facebook and Twitter seem to work best for B2C lead generation, LinkedIn can be a powerful tool for B2B lead generation. Play with any of the above methods and you are sure to generate leads from LinkedIn. Remember: the stronger your profile is, the larger and more relevant your network is, the greater are your chances of success.

Author Bio: Rajveer Singh Rathore is a blogger and marketing expert working with Cygnet Infotech, an ISO 27001 and ISO 9001 certified company appraised at CMMi Level offering digital marketing services from India. He likes to take the road less taken, and enjoys exploring uncommon SEO tactics. If you are looking for an online marketing agency in India that can help you generate more leads, you can email us.